The Georg Jensen Daisy collection apparently used to be really popular among older (much older, like in their 80s) Danish women. After a marked fade in popularity and years of style hibernation (stylebernation?), it has been redesigned to be more colorful and have more design options (diamonds, white and yellow gold, etc.) and is currently experiencing a resurgence among women of all ages. It is huge in Denmark once again. The collection ranges from 170USD for a bracelet or silver earrings to 9530USD for a diamond, white enamel, and gold brooch.
See more here: http://www.georgjensen.com/daisy.aspx
I personally don't see what all the hype is about. It's fine but rather young looking, I think. Not really my style, though I have Danish friends and colleagues that wear it, pull it off, and look great.